- March 30, 2016
- Posted by: iTransparity
- Category: ck-sem
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Monitor Tasks
- Monitor budget, split out campaigns that need more spends
- Measure against historical averages and your campaign targets
- Look for daily issues in CTR’s and spends.
- Adjust bids & monitor keywords based on poor performers, best performing etc.
- Mobile vs Desktop performance reports
- Add negative keywords
- Find new keyword opportunities
- Display vs Search performance review